Case Studies
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Forever 21
Brief
Help Forever 21 enter the metaverse during the opportune time of the first Metaverse Fashion Week.
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Deliverables
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Rental of prime real estate in the luxury fashion district in Decentraland
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Development of a flagship store on 10 parcels of land
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NFT wearables collection
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DJ show event organization
Forever 21
Results
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The Forever 21 Store was well trafficked, drawing 3,500 visitors during the 2 day event, peaking at 800 at once during the main Metaverse Fashion Week
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Many of the users engaged with the store, spending on average 27 Minutes in the store
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The Forever 21 store performed well, reaching the 6th most popular space on Decentraland
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The Forever 21 store was well visited, with many users visiting the store 5 times +
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