Case Studies

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Forever 21

Brief

Help Forever 21 enter the metaverse during the opportune time of the first Metaverse Fashion Week.

 

Deliverables

  • Rental of prime real estate in the luxury fashion district in Decentraland

  • Development of a flagship store on 10 parcels of land

  • NFT wearables collection

  • DJ show event organization

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Forever 21

Results

    • The Forever 21 Store was well trafficked, drawing 3,500 visitors during the 2 day event, peaking at 800 at once during the main Metaverse Fashion Week

    • Many of the users engaged with the store, spending on average 27 Minutes in the store

    • The Forever 21 store performed well, reaching the 6th most popular space on Decentraland

    • The Forever 21 store was well visited, with many users visiting the store 5 times +