DKNY collections participated in Metaverse Fashion Week for a second year in a row, with their virtual immersive experience, DKNY.3, themed around their spring 2023 campaign that pays tribute to the hidden gems and iconic institutions that make New York City so special. DKNY, had a 4-story building, complete with retail boutique, pizza parlor, art gallery, and a rooftop lounge. All visitors to DKNY.3 experience received a DKNY bucket hat wearable. The art gallery on the 3rd floor displays a collection of Web3-inspired interpretations of the Soho Wall DKNY logo by various metaverse creators. The top floor has a rooftop lounge where visitors can claim their second wearable -- a special DKNY MVFW t-shirt. "DKNY.3" was a definite highlight of MVFW23, with the 2nd most engagement (total time spent) of all areas. The pièce de résistance was DKNY's "Official MVFW23 Closing Night Party," hosted by Tangpoko DCL and DCLBabydolls, and music spun by Live DJ Sarah Main, rounding out the night with a drone show flying over the rooftop dance floor.
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