Forever 21

PROJECT DESCRIPTION

For the first official Metaverse Fashion Week, Metaverse Group designed and executed the virtual Forever 21 flagship store, which included an NFT wearables collection directed by Forever 21, and a live streamed DJ performance.

The launch generated 286 impactful media hits with 74.5 million impressions, and an impressive dwell time of 27 minutes - nearly 30 times higher than traditional ecommerce benchmarks, with the majority of users returning over 5 times.

PROJECT DETAILS
TOTAL MEDIA HITS
286
TOTAL MEDIA IMPRESSIONS
74.5M
AVERAGE DWELL TIME
27 MINUTES

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