For the first official Metaverse Fashion Week, Metaverse Group designed and executed the virtual Forever 21 flagship store, which included an NFT wearables collection directed by Forever 21, and a live streamed DJ performance.
The launch generated 286 impactful media hits with 74.5 million impressions, and an impressive dwell time of 27 minutes - nearly 30 times higher than traditional ecommerce benchmarks, with the majority of users returning over 5 times.
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