KB Home, one of the largest and most recognized homebuilders in the U.S., debuts its first-of-its-kind metaverse in a decentralized platform and showcases a three-dimensional welcome pavilion, coupled with three architecturally distinct model homes with interactive features to encourage exploration and engagement. In addition, a virtual host will greet and educate potential buyers on the benefits of building a new KB Home – with the experience offering multiple ways for visitors to continue their home buying journey in the physical world.
When touring the interiors, visitors can select flooring, cabinets, countertop, faucets, tile and lighting to create their unique vision of home. Upon exploring the model homes, users will also discover a free wearable - a KB Home hard hat. This is a first-of-its-kind in real estate personalization in the metaverse and sets a new standard for how homebuyers engage with the industry in virtual worlds.
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