Lancia Italia unveiled its virtual showroom during Metaverse Fashion Week 2023, inspired by the Italian architecture and design of its physical Milan location. The first of its kind showroom was complete with two vehicles - a virtual replica of the Lancia Ypsilon, the fashionable city car which appeals to customers who are conscious of style, elegance, and technology, and a new concept car that was revealed on April 15th, 2023. The concept car was a teaser of what is to come as visitors saw the vehicle's silhouette in the showroom under a veil.
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