Electronic Arts came to Startup Slang, who have since joined Metaverse Group, to create a unique shopping experience for one of its most popular mobile games, Design Home by connecting it to a Shopify Plus store and allowing players to use an in-game currency for rewards. Since no one had ever connected a mobile game to a Shopify Plus store before, we custom built a middleware solution that housed the conditional logic for users to be able to use in-game currency on the Shopify store as well as match each product in the game with a product on the Shopify store. We also set up and managed a server on an ongoing basis for this project.

By working together with the teams from Burke Decor and Electronic Arts’ mobile gaming division, Glu Mobile, we were able to achieve the requested technical specifications allowing over a million people per day to have the ability to purchase home decor and furniture directly from the game they know and love. This created a brand new source of income for the mobile game that has since surpassed the 7 figure mark in revenue. Through the Design Home Inspired Shopify Plus store, Design Home players can now shop and save on thousands of home decor accessories delivered straight to their homes. 

Startup Slang, now part of Metaverse Group, partnered with Electronic Arts to integrate their popular mobile game, Design Home, with a Shopify Plus store. We developed a unique middleware solution allowing players to use in-game currency for real-world rewards and match in-game products with Shopify items. Cooperating with Burke Decor and EA's Glu Mobile, we facilitated a new shopping experience, enabling over a million daily users to buy home decor directly from the game, creating a new revenue stream that's surpassed seven figures. Through this innovation, Design Home players can now purchase and have thousands of home decor accessories delivered to their homes.

Lancia Italia unveiled its virtual showroom in Decentraland during Metaverse Fashion Week 2023, inspired by the Italian architecture and design of its physical Milan location. The first of its kind showroom was complete with two vehicles - a virtual replica of the Lancia Ypsilon, the fashionable city car which appeals to customers who are conscious of style, elegance, and technology, and a new concept car that was revealed on April 15th, 2023. The concept car was a teaser of what is to come as visitors saw the vehicle's silhouette in the showroom under a veil.

Lancia Italia unveiled its virtual showroom in Decentraland during Metaverse Fashion Week 2023, inspired by the Italian architecture and design of its physical Milan location. The first of its kind showroom was complete with two vehicles - a virtual replica of the Lancia Ypsilon, the fashionable city car which appeals to customers who are conscious of style, elegance, and technology, and a new concept car that was revealed on April 15th, 2023. The concept car was a teaser of what is to come as visitors saw the vehicle's silhouette in the showroom under a veil.

L’Atelier by MIAFW is the first NFT gated members-club dedicated to the fashion industry. A revolutionary digital retail and educational concept that allows fashion enthusiasts from around the world to gather in the metaverse, learn about sustainability, attend events and participate in raffles, discover the latest fashion styles, and build a creative community to promote the industry.

L’Atelier by MIAFW is the first NFT gated members-club dedicated to the fashion industry. A revolutionary digital retail and educational concept that allows fashion enthusiasts from around the world to gather in the metaverse, learn about sustainability, attend events and participate in raffles, discover the latest fashion styles, and build a creative community to promote the industry.

Metaverse Group, in a joint venture with Meta Yachts, has built a first of its kind luxury virtual marina, and eight unique superyacht NFTs, in Decentraland.

Built on 25 parcels of Metaverse Group’s virtual land, the marina’s launch happened in time for Metaverse Fashion Week 2022. The eight superyachts each have a private berth in the Meta Marina, offering owners and guests an immersive experience that features a breakwater, an animated ocean, and ambient noise (seagulls, boat horns, etc.). The fashion yacht is designed to house virtual meeting rooms, catwalks, and even a space to display and sell digital wearables.

In a collaboration with Meta Yachts, Metaverse Group has constructed a luxury virtual marina and created eight exclusive superyacht NFTs in Decentraland. The marina, located on 25 parcels of Metaverse Group's virtual land, was launched during Metaverse Fashion Week 2022. Each of the eight superyachts has a private berth in the Meta Marina, providing owners and guests with an immersive experience that includes a breakwater, animated ocean, and ambient sounds. The fashion yacht is specifically designed to accommodate virtual meeting rooms, catwalks, and a space for showcasing and selling digital wearables.