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Gaming 101

A comprehensive collection of content including articles, guides, interviews, and more, focusing on the evolving landscape of brand loyalty within gaming.
5 Min Read

Roblox Ads Platform with MVG: Transforming Digital Advertising with PubMatic Partnership

Roblox partners with PubMatic for Roblox Ads, transforming in-game advertising with interactive, youth-focused content, ensuring revenue while prioritizing user experience.
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2 Min Read

DKNY Set to Debut Virtual Collection on Roblox

DKNY announces themselves as the next brand diving into Roblox with 20 featured items from their “Hearts of New York” collection set to be released across several games.
5 Min Read

What is Live Interactive Streaming and The Untapped Potential For Brands

Discover live-streaming and how both developers and brands can amplify their games through live-interactive gaming, a truly untapped avenue for connecting with players.
3 Min Read

MVG Launches JOUST 2.0: A Fortnite Mini-Game Showcasing New Capabilities Available to Brands

Joust 2.0 is the latest Fortnite mini-game developed by MVG in collaboration with GCG. For brands wanting to get into gaming, you should start here.
5 Min Read

Apple and Fortnite’s Maker are Getting Back in the Ring

A new chapter has begun between tech giant Apple and Epic Games, as a new court order has been filed against the iOS App Store.
2 Min Read

PUMA Announces Exciting Collaboration with Playstation

PUMA announces an exciting new collaboration with Sony Interactive Entertainment showcasing how brands can break into gaming an connect with new customers.
10 Min Read

Woolen Warfare: A Polysleep Branded Fortnite Game

Discover how brands can maximize their in-game product placements through three core principles and enhance engagement without disrupting gameplay.
5 Min Read

Cool Spot: A Pioneer of In-Game Recognition and Rewards

Learn more about Cool Spot, the first ever example of in-game item recognition being linked with physical rewards.
15 Min Read

Maximising Brand Activation Performance Through In-Game Product Placement

Discover how brands can maximize their in-game product placements through three core principles and enhance engagement without disrupting gameplay.