News
·
2 Min Read

DKNY Set to Debut Virtual Collection on Roblox

DKNY announces themselves as the next brand diving into Roblox with 20 featured items from their “Hearts of New York” collection set to be released across several games.

May 2, 2024
·
News

DKNY Set to Debut Virtual Collection on Roblox

DKNY has announced themselves to be the latest brand to dive into gaming with the announcement of their latest collection going virtual on Roblox. Derived from their “Heart of New York” collection DKNY is set to release 20 featured pieces including jackets, handbags, and hats which will be made accessible to Roblox players across several games on the platform. Approximately 10,000 units spread across these 20 apparel items and accessories will be released in an effort to help grow the DKNY audience to gen-z and gen-alpha. 

DKNY is not the first brand to become active on Roblox, and will be joining a list of notable brands such as Adidas, Nike, Walmart, and Hugo Boss. With branded pop-up shops across the Roblox platform, DKNY is aiming to reach 20 million players, showing the huge upside for brands looking to connect with a new generation of fans and customers. 

Before entering Roblox, DKNY working with MVG and Tokens.com - alongside Tommy Hilfigure, Karl Lagerfeld, Alexander McQueen, and other brands - 

This is DKNY’s first venture into Roblox, however the company is not new to unlocking digital spaces having worked with MVG and Tokens.com to participate in Metaverse Fashion Week in March 2022. This was part of a huge online event where DKNY featured alongside Tommy Hilfigure, Karl Lagerfeld, Alexander McQueen, and several other brands. To see this work check out MVG’s portfolio. 

MVG is excited to watch the DKNY collection launch in Roblox as digital merchandise sales enable brands to connect with players across the globe.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Woolen warfare image
Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

Related Post

3 Min Read

Adidas x WhoseTrade: Breaking Records with a $20,000 UGC Diamond Chain

In collaboration with WhoseTrade, an Adidas diamond chain has become the most expensive item to have ever sold on Roblox, setting new standard for UGC.
5 Min Read

Cool Spot: A Pioneer of In-Game Recognition and Rewards

Learn more about Cool Spot, the first ever example of in-game item recognition being linked with physical rewards.
MVG logo
Close Image

book a discovery call with mVG's lead creative and strategy director today!

Tick circle icon

Create a Customized Marketing Strategy Centred on Gaming

second tick circle icon

Discover the MVG_Ecosystem and Explore your Opportunities

Third tick circle icon

Expand Your Online Markets and IP with Tailored Guidance